Customer:
Minimal, future focused
values clean silhouettes, chic styling, sustainability
wears mostly neutrals and earth tones
18-45
Size 0-22
Competitors:
Acne Studios
All Saints
Eckhaus Latta
Price Range:
Tops: $85 - $325
Bottoms: $240 - $380
Outerwear: $370 - $1150
Theme:
Classic Silhouettes with modern twists
eccentric styling
organic/natural color schemes
